Unity CEO John Riccitiello on Apple’s big event, privacy and the AR apps we’ll see within the year


Presumably, it would be good for business to speak onstage at an Apple event — essentially the tech world’s equivalent of a U2 concert. But John Riccitiello, the CEO of San Francisco-based Unity Technologies, says you won’t see him presenting at tomorrow’s Apple event or that of any other platform company, for that matter.

The reason: Unity, which makes software at the heart of Pokémon GO and other interactive entertainment, sees itself becoming the de facto content creation engine for a wide number of companies and their applications. While Apple is expected tomorrow to release iOS 11, which includes support for ARKit, a tool kit for developers to easily create AR apps, and Unity supports ARKit, the 13-year-old company doesn’t want to be perceived as playing favorites….

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