Tilting Point expands its user acquisition fund to $132M in annual spending

Mobile games publisher and marketer Tilting Point is dramatically increasing its commitment to its user acquisition fund.

The company announced a $12 million fund at the end of 2016, which it said would help developers grow their games while remaining independent. Today it  revealed that it’s committing $132 million in annual spending to the fund.

CEO Kevin Segalla said that as mobile app stores become more and more crowded, “user acquisition has gotten incredibly complicated,” so most indie developers “don’t have the tech and the expertise to do it.”

That’s where Tilting Point comes in. President Samir El Agili said the company has built “machine learning technology to maximize and optimize user acquisition.” It likes to work on games that are…

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