Peru is on a bid to catch up with its innovative Latin American neighbors

On a Tuesday morning in Lima, Peru, MapQuest co-founder Chris Heivly stood onstage before 600 attentive listeners at Peru Venture Capital Conference, a photo of an Amish buggy projected behind him. “It’s a common sight in the town MapQuest was created,” Heivly says. “If you can build MapQuest in Lancaster, Pennsylvania, think of what you can build in Lima, Peru.”

Heivly — who currently is Entrepreneur in Residence at Techstars — makes a good point. Lima is a bustling capital city located on the Pacific Ocean. Its culinary scene is repeatedly rated as one of the best in the world. Furthermore, Lima’s metropolitan area inhabits 10 million people, about one-third of the Peruvian population. It is the fifth largest metropolitan area in Latin America.

However, while for…

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