Outdoor Voices raises $34 million for comfy workout clothes

These are the most comfortable pants of my life. They’re also soft, flattering…

And it turns out that some venture capitalists think sweatpants and workout clothes make for a good investment.

Outdoor Voices is raising a $34 million Series C round led by GV (formerly Google Ventures). This also includes an investment from Mickey Drexler, former CEO of J.Crew. Drexler is Chairman of Outdoor Voices. The company has raised over $56 million in the past three years from General Catalyst, Forerunner Ventures and others.

Clothing may not seem like a typical venture portfolio company, but there are plenty of firms now investing in retail businesses, especially with a direct-to-consumer (online sales) platform. Outdoor Voices also sees itself as innovative, touting the…

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