Handmade, Amazon’s Etsy rival, expands into Europe


Amazon continues to try to turn the screws on its competition through its scale, and now it’s the turn of Handmade, the e-commerce giant’s marketplace for arts and crafts that competes most closely with Etsy.  Today, Amazon announced that Handmade would expand to Europe, starting first in Germany, France, Italy, Spain and the UK, where some 30,000 “genuinely handmade items crafted and sold directly from European artisans” will be on offer in its debut.

On the site, you can search for items by those artisans’ locations (which includes artisans from outside Europe, too).

Amazon also said that Handmade in the U.S. will also now offer Prime two-day shipping service for some items, taking away some of the friction of buying items (and adding one more bonus for those on the…

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