Google might bring Nest back into its own hardware business


Google might fold Nest back into the Google, well, fold. The company is considering integrating Nest, which is a separate company under mutual parent Alphabet at the moment, back into Google’s hardware business.

The re-integration, first reported by Wall Street Journal, is a move that Google is considering as a way to help it build out its smart home capabilities vs. Amazon, which is expanding its hardware offerings in that regard. Nest’s lineup works with Google Assistant, but also with Amazon’s Alexa; bringing it back into Google’s core hardware team could help develop better integration with Assistant and the company’s other mobile and networking devices, building a more extensive competitive hedge.

Now that Google is developing out its Google hardware business in…

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