Digital Transformation Requires Total Organizational Commitment


By now you’ve surely heard that moving forward, every company will be a software company, and that shift is happening now as companies large and small scramble to transform into digitally-driven organizations.

Wherever you turn, businesses are facing tremendous disruptive pressure. What’s interesting is that the theory about how firms should be dealing with this massive change is itself in flux, transforming if you will, as organizations come to grips with the idea that the most basic ways they do business are being called into question.

Just over a year ago when I researched this topic, I found that the general method for dealing with disruption was developing pockets of innovation inside a company using labs or incubators to prime the innovation pump. Today, when I…

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