ClassPass begins testing variable pricing as it expands beyond studio fitness


On the heels of its $70 million Series C, an expansion to new markets, and a partnership with Blink Fitness, the popular workout subscription service ClassPass is now beginning to experiment with variable pricing. The test was revealed by new ClassPass CEO Fritz Lanman, speaking on stage at TechCrunch Disrupt SF this afternoon.

The idea to try out a virtual currency of sorts came about because ClassPass has been working to extend its business model to go beyond your typical gym class. With its Blink Fitness deal, for example, it added co-memberships – meaning ClassPass subscribers can opt to pay another $15 per month to have a real gym membership. And the company is expanding to include CrossFit locations, group runs, and even team sports, by way of rec leagues, among other…

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