Apple’s ‘App of the Day’ featuring boosts downloads by 1747%, games by 792%


New research from Apptopia, out today, takes a look at the impact getting featured as the App or Game of the Day on the new iOS App Store has on app downloads. This data is still fairly early, as the revamped App Store only arrived publicly with iOS 11’s release in September. Not surprisingly, the report finds that snagging one of these featured spots can lead to a big boost in app sales, with some days being better than others.

On average, apps received a 1747 percent download boost if featured, and games saw a 792 percent bump.

As a reminder, the daily feature called “App of the Day” and “Game of the Day” arrived in the revamped iOS App Store in iOS 11 as a part of Apple’s new editorial strategy to improve app discovery. Instead of just offering app collections and…

Read Story