Android users are more loyal than those on iOS, study says

Android user loyalty is higher than iOS users, according to new research from Consumer Intelligence Research Partners (CIRP). The study also says Android and iOS loyalty has remained steady since early 2016, and has now reached the highest levels yet.

Android loyalty was 89 to 91 percent, and iOS loyalty was 85 to 88 percent from January 2016 through December 2017, according to the study. Android didn’t always hold the top mobile phone operating system spot, but saw the tides change in 2014.


Android users are more loyal to their smartphone platform than iOS users, study says. (Image: CIRP)

“Android user loyalty now slightly exceeds that of…

Read Story