Android beats iOS in smartphone loyalty, study finds

Samsung’s new Galaxy S9 may not quite live up to the iPhone X when it comes to Samsung’s implementation of a Face ID-style system or its odd take on AR emoji. But that’s not going to matter much to Samsung device owners — not only because the S9 is a good smartphone overall — but because Android users just aren’t switching to iPhone, at least not like they used to. In fact, Android users have higher loyalty than iOS users do, according to a new report today from Consumer Intelligence Research Partners (CIRP).

The research firm found that Android brand loyalty has been remaining steadily high since early 2016, and remains at the highest levels ever seen.

Today, Android has a 91 percent loyalty rate, compared with 86 percent for iOS, measured as the percentage of U.S….

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